Airwick Airfreshner India Ad: Turn on Romance

Today, we will talk about Airwick air-freshner's India ad.
Ad features a married couple of upper middle class and young age. As ad doesn't feature any baby so, that all the feelings and source of happiness for them are their conversations and communication as they two are world for themselves.

Ad works on negative approach and some what problem solving as it features a common problem that wives have with their husbands in early age- keeping things here and there, not keeping hygiene or taking care of it (A man who has just left bachelorhood and still has some signs left).
And other thing it features is wives' make-up and getting late while going out on party. Ad featured solution as- Airwick Air-freshner to avoid conflicts between them.

+ves

• Problems are real time and target buyers can relate to it as well as well as those households having same kind of situation will appreciate.
• Ad setting in upper middle class household will clearly pass its message to its target group while it will generate a social esteem appeal for middle class households.
• Ad setting and story line goes hand in hand with tagline- Turn on Romance.
• A mature prescriptive tone is generating buying appeal to its TG.

-ves

for this ad, it is very difficult to find any mistake as they have different ads for different TGs. Other ads may target diverse households with kids and problems with kids spreading something and Airwick's action in to it.

I found this ad very apt for the product positioning for target group and ad setting is also good. I will rate it as 9.4/10

-Vishwa Ratna Nigam
Marketing, Market Researcher- Analyst

Print Media Ad: Joy Skin Fruits Face Wash

We are breaking the ice with a print media ad, Joy Skin Fruits Face Wash ad featured in a magazine.

                        Image Source: Femina, July 2014 Issue, Chennai

Ad is featuring bollywood actress Anushka Sharma, who is a well known face and has many followers in female community because of her toned body and skin. So, appeal wise poster girl is perfect and she has good follower base.

Ad is showing her washing her face with small apple slices and juice is splashed around her face. This goes perfect with the product line- Skin fruits and communicating message of fruit ingredient nicely.

The 'Joy Innovators by nature'brand line is also going well with fruit and skin care connection. They have Background color of Joy 'Green' and font color of Nature also 'Green' both are perfectly placed.
Tag line for Skin fruit face wash- Sirf face wash nahi yeh hai fruit wash is also well placed and well connected with product and ad image.

We have seen many well placed marketing techniques, Joy has used for this print media ad for its product- Skin Fruit Face Wash. Now, we will see some of the points where it could have done better.

Product offers depth of four variants but ad features only 3 and misses Orange, which is most used in ads of face washes and face masks.
Ad has two Joy logos and both are of different colors that i some thing looks odd.

Another point that I found, which is not related to ad making but a part of promotion strategy is placing the ad in magazine. After- before or between which segment the ad is placed. If the ad is placed in between the relevant article to the target customers then it can do wonders. In this Magazine this ad was featured in between relationships page where change of time and values were analyzed. So, I didn't find it that appropriate place for this ad, while in a female magazine there can be better spots to place this ad.

Otherwise This ad works good in explaining product and communicate its meaning. So, I will give this ad- 8.5/10

-Vishwa R. Nigam
Marketing, Market Researcher- Analyst

Welcome to Ad-Mad

Hi Everyone,

This blog is a platform for all marketing enthusiasts to share knowledge and analyse television, print media or social media ads.

We will see what great techniques companies followed in a particular ad to connect with their target customers and what all things could be done to make a better connect with the target customers. So, feel free to critique ads and analysis of ads.


-Vishwa R. Nigam
Blogger-
 http://telecommarketinsights.blogspot.in/
http://vrn-astroworld.blogspot.in/