We are breaking the ice with a print media ad, Joy Skin Fruits Face Wash ad featured in a magazine.
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Image Source: Femina, July 2014 Issue, Chennai
Ad is featuring bollywood actress Anushka Sharma, who is a well known face and has many followers in female community because of her toned body and skin. So, appeal wise poster girl is perfect and she has good follower base.
Ad is showing her washing her face with small apple slices and juice is splashed around her face. This goes perfect with the product line- Skin fruits and communicating message of fruit ingredient nicely.
The 'Joy Innovators by nature'brand line is also going well with fruit and skin care connection. They have Background color of Joy 'Green' and font color of Nature also 'Green' both are perfectly placed.
Tag line for Skin fruit face wash- Sirf face wash nahi yeh hai fruit wash is also well placed and well connected with product and ad image.
We have seen many well placed marketing techniques, Joy has used for this print media ad for its product- Skin Fruit Face Wash. Now, we will see some of the points where it could have done better.
Product offers depth of four variants but ad features only 3 and misses Orange, which is most used in ads of face washes and face masks.
Ad has two Joy logos and both are of different colors that i some thing looks odd.
Another point that I found, which is not related to ad making but a part of promotion strategy is placing the ad in magazine. After- before or between which segment the ad is placed. If the ad is placed in between the relevant article to the target customers then it can do wonders. In this Magazine this ad was featured in between relationships page where change of time and values were analyzed. So, I didn't find it that appropriate place for this ad, while in a female magazine there can be better spots to place this ad.
Otherwise This ad works good in explaining product and communicate its meaning. So, I will give this ad- 8.5/10
-Vishwa R. Nigam
Marketing, Market Researcher- Analyst
Ad is featuring bollywood actress Anushka Sharma, who is a well known face and has many followers in female community because of her toned body and skin. So, appeal wise poster girl is perfect and she has good follower base.
Ad is showing her washing her face with small apple slices and juice is splashed around her face. This goes perfect with the product line- Skin fruits and communicating message of fruit ingredient nicely.
The 'Joy Innovators by nature'brand line is also going well with fruit and skin care connection. They have Background color of Joy 'Green' and font color of Nature also 'Green' both are perfectly placed.
Tag line for Skin fruit face wash- Sirf face wash nahi yeh hai fruit wash is also well placed and well connected with product and ad image.
We have seen many well placed marketing techniques, Joy has used for this print media ad for its product- Skin Fruit Face Wash. Now, we will see some of the points where it could have done better.
Product offers depth of four variants but ad features only 3 and misses Orange, which is most used in ads of face washes and face masks.
Ad has two Joy logos and both are of different colors that i some thing looks odd.
Another point that I found, which is not related to ad making but a part of promotion strategy is placing the ad in magazine. After- before or between which segment the ad is placed. If the ad is placed in between the relevant article to the target customers then it can do wonders. In this Magazine this ad was featured in between relationships page where change of time and values were analyzed. So, I didn't find it that appropriate place for this ad, while in a female magazine there can be better spots to place this ad.
Otherwise This ad works good in explaining product and communicate its meaning. So, I will give this ad- 8.5/10
-Vishwa R. Nigam
Marketing, Market Researcher- Analyst
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