Today, we will talk about Airwick air-freshner's India ad.
Ad features a married couple of upper middle class and young age. As ad doesn't feature any baby so, that all the feelings and source of happiness for them are their conversations and communication as they two are world for themselves.
Ad works on negative approach and some what problem solving as it features a common problem that wives have with their husbands in early age- keeping things here and there, not keeping hygiene or taking care of it (A man who has just left bachelorhood and still has some signs left).
And other thing it features is wives' make-up and getting late while going out on party. Ad featured solution as- Airwick Air-freshner to avoid conflicts between them.
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for this ad, it is very difficult to find any mistake as they have different ads for different TGs. Other ads may target diverse households with kids and problems with kids spreading something and Airwick's action in to it.
I found this ad very apt for the product positioning for target group and ad setting is also good. I will rate it as 9.4/10
-Vishwa Ratna Nigam
Marketing, Market Researcher- Analyst
Ad features a married couple of upper middle class and young age. As ad doesn't feature any baby so, that all the feelings and source of happiness for them are their conversations and communication as they two are world for themselves.
Ad works on negative approach and some what problem solving as it features a common problem that wives have with their husbands in early age- keeping things here and there, not keeping hygiene or taking care of it (A man who has just left bachelorhood and still has some signs left).
And other thing it features is wives' make-up and getting late while going out on party. Ad featured solution as- Airwick Air-freshner to avoid conflicts between them.
- Problems are real time and target buyers can relate to it as well as well as those households having same kind of situation will appreciate.
- Ad setting in upper middle class household will clearly pass its message to its target group while it will generate a social esteem appeal for middle class households.
- Ad setting and story line goes hand in hand with tagline- Turn on Romance.
- A mature prescriptive tone is generating buying appeal to its TG.
-ves
for this ad, it is very difficult to find any mistake as they have different ads for different TGs. Other ads may target diverse households with kids and problems with kids spreading something and Airwick's action in to it.
I found this ad very apt for the product positioning for target group and ad setting is also good. I will rate it as 9.4/10
-Vishwa Ratna Nigam
Marketing, Market Researcher- Analyst
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